Embedded Files
Unique Selling Proposition
Unique Selling Proposition
Information & Tools
Expert Opinion
Convenience
Brand Positioning
Brand Positioning
Polaris
(0 - 3 months)
Antares
(4 - 6 months)
Nova
(7 - 9 months)
Lyra
(10 - 12 months)
Capella
(13 - 18 months)
Alpha
(19 - 24 months)
Pricing Strategy
Pricing Strategy
Certified Baby-safe Materials
Quality Learning Instruments
Estimated cost/box = $24
Target profit margin = 25%
Price/box = $39
Subscription = $199
SWOT Analysis
SWOT Analysis
Existing relationships with KOLs
Collective credibility of the team
Few market competitors
Increased resource allocation to ECE
Low barrier to entry for competitors
Birth rate in Singapore
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