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Development & Milestones
Nov 2021
Ascertain Market Demand
Primary Research (survey with parents, speaking to KOLs)
Registration as LLP
Jan 2022
Assembling of playboxes for sales
Develop website as primary sales channel
Execute marketing strategies to build outreach and brand credibility
March 2022
Use feedback collated to refine products and growth strategies
Assess possibilities for future expansion
Dec 2021
Establish partnerships with KOLs
Develop instructional materials for playboxes
Source for playbox resources and place orders
Feb 2022
Monitor sales and financial growth
Evaluate what can be improved (speak to customers) for future growth
Expansion Strategies
Expansion Strategies
Expansion into Southeast Asian market
Build on Singapore's credibility of education
Expansion into Business-to-Business Model
Engage education centres, hospitals, or centres conducting pre-natal activities to increase outreach
Pursue Startup Funding
Meet necessary growth requirements; expand financial resources and networks
Exit Plan
Each co-founder currently holds onto 20% of Little Dipper's shares.
Scenario A: Individual member pulls out from venture
Scenario A: Individual member pulls out from venture
Remaining co-founders buy out equity
Share percentage equally distributed among remaining shareholders
Scenario B: Meet target profit and members wish to discontinue
Scenario B: Meet target profit and members wish to discontinue
Sell off to other companies (acquisition)
Scenario C: Valuation of Little Dipper falls by 20% from previous financial year
Scenario C: Valuation of Little Dipper falls by 20% from previous financial year
Liquidation of tangible assets to minimise losses
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