Embedded Files
Sales and Marketing Strategies
Sales and Marketing Strategies
Little Dipper's main sales channel is our own website, built with Wordpress and using our own domain name.
Marketing Strategies in Initial Phase (Singapore)
Digital Marketing - Search Engine Marketing
Pay Per Click
Pay Per Click
Increase brand awareness
Search Engine Optimisation
Search Engine Optimisation
Increase online presence
PPC Methods
1. Impressions through Google keyword search
2. Review campaign performance and keyword rankings
- Increase click-through rate and return on investment
SEO Methods
1. Analysing traffic and search demand of keywords
- Raise placement ranks on Search Engine Results Page
2. On-page optimization
- Carefully craft our title tags and meta descriptions
3. Off-page optimisation
- Gain relevant and credible backlinks
Instagram
Instagram
Appeal to young parents with targeted digital marketing
Additional Marketing Plans - Outreach
Promotion through parenting and prenatal workshops
Participation in baby fairs
Future Expansion Strategies
Pop-up Store
Allow customers to try out products in real life
New Collaboration Opportunities
Collaborations with hospitals, NGOs and NPOs
Increase our outreach to first-time parents
Overseas Expansion
Partnerships with companies abroad
Diversified digital marketing
Revenue Streams
Revenue Streams
Ala Carte
Ala Carte
Individual boxes for respective age groups
Subscription Model
Subscription Model
All 6 boxes @ a cheaper price!! Playboxes delivered every few months
*shipping and delivery charges may differ from country to country
Cost Structure
Cost Structure
Products and resources purchased in bulk
+ Shipping & delivery costs
Marginal costs:
Labour ($10/h)
Printing fees
Digital Marketing (Website & Instagram)
+ Website fees
Key Partnerships
Key Partnerships
With guidance from experienced KOLs and early childhood educators, customers can be assured to receive credible early childhood development products.
Potential Key Opinion Leaders (KOLs)
Dr Melinda Eng
Dr Melinda Eng
Master of Education in Early Childhood Education; Director at Ed.D consultancy; Advisor to MOE's Nurturing Early Learners Educators’ Guide
Professor Tan Oo Seng
Professor Tan Oo Seng
Centre Director at Centre for Research in Child Development; Department of Psychology and Child & Human Development (NIE)
Dr Kok Siat Yeow
Dr Kok Siat Yeow
Deputy Campus Head of NIEC; More than 15 years of Early Childhood teaching, supervisory and administrative experience
Early Childhood Educators
Miss Fedore Chua
Miss Fedore Chua
L2 Certified EL pre-school teacher at Star Learners with 4 years of teaching experience; founder of Fedorexplorers (online store selling Play and Learning Kits for 2-year-olds and beyond)
Intellectual Property
Intellectual Property
Trademark™
Trademark™
Copyright©
Copyright©
Social Responsibility Plan
Social Responsibility Plan
Ethical and Sustainable Manufacturers
Ethical and Sustainable Manufacturers
Ensure products are made from materials certified by credible organizations
Examples:
PEFC certified wood - wood comes from reforested trees
GOTS certified fabric - high ecological and social standards in the entire supply chain
Baby-Safe Materials
Baby-Safe Materials
Ensure products adhere to guidelines to avoid toys with BPA, lead or harmful chemicals
Examples:
USA: Consumer Product Safety Commission (CPSC)
EU: CE EN71 Toys Certification
*Wooden toys, organic stuffed animals, 100% natural rubber toys and safer plastic toys preferred
Other Safety Aspects
Other Safety Aspects
Ensure size of toys do not lead to choking
* At least 3cm in diameter and 6cm in length
Page updated
Report abuse