Market Analysis

Addressable Market

Little Dipper caters primarily to Singaporean couples who are soon-to-be first-time parents.

First-time parents lack knowledge and experience in infant care. To ensure that they are doing the for their child, they look to experts for help and advice.

Little Dipper provides accessibility to them through a carefully curated, all-in-one playbox catering to all of their infants important developmental needs and milestones.

Market Opportunities

Increasing Rate of First-time Births

First order births accounted for 47.7% of all live births in Singapore

Market size for first-time parents is around 18,000

Market size due to increase from attracting foreign talents with promises of family-centric lifestyles

Government Incentives

Enhancing support given to parents to boost birth rates

Marriage and parenthood package
Infrastructure Support Grant (Workplace)
and many more

Increased focus on the early childhood developmental sector

Increasing Affluence

Parents are able and willing to spend more on their infant's developmental needs

Competition

Catering to a different demographic of children and a specific demographic of parents

Key opinion leader in Singapore's early childhood development field

Porter’s Five Forces

Intensity of Industry Rivalry

Low

Few companies providing similar products

Products targeted at different demographics

Newly established businesses

Bargaining Power of Consumers

Low

Currently no direct competitor

Established subscription businesses have no KOLs

Bargaining Power of Suppliers

Low

Large number of suppliers globally

Threats of New Entry

Moderate

Relatively low starting budget

Connections needed for appropriate KOL

Threats of Substitutes

Moderate

Can purchase individual products from external vendors

Provide information pamphlets vetted by KOLs

Page updated

Report abuse